The Swiss School of Business and Management Geneva (SSBM Geneva) recently participated in the ACBSP’s Annual Conference for Region 8, held in Geneva. SSBM Geneva’s Dean, dr. Amira Alqam Simcox, and Head of Academic Programs, dr. Olesya Meskina, delivered a presentation titled, “Leveraging AI in a Technology-Driven Quality Assurance System.”
The 2025 ACBSP Conference for Region 8 focused on opportunities for collaboration across various sectors and borders to bolster student success and optimize teaching effectiveness. Attendees explored how international partnerships and evolving strategies can strengthen business education and improve academic outcomes worldwide.
Dr. Alqam Simcox and Dr. Meskina’s presentation on AI-driven quality assurance systems stood out, delving into the transformative potential of AI to enhance educational standards and elevate the quality of academic programs. Their presentation showcased how AI tools are being integrated at SSBM Geneva to streamline quality assurance processes, maintain academic rigor, and support a consistent standard of excellence for students and faculty alike.
During the conference, Dr. Alqam Simcox and Dr. Meskina engaged with distinguished academic leaders and peers from fellow ACBSP-accredited institutions, exchanging ideas and discussing best practices for advancing educational quality. These exchanges underscored the shared commitment to evolving business education through cross-border cooperation and innovation.
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| Name | Domain | Purpose | Expiry | Type |
|---|---|---|---|---|
| ssbm.ch | --- | session | HTTP | |
| username | ssbm.ch | --- | session | HTTP |
| Name | Domain | Purpose | Expiry | Type |
|---|---|---|---|---|
| yt.innertube::requests | youtube.com | This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen. | never | HTTP |
| Name | Domain | Purpose | Expiry | Type |
|---|---|---|---|---|
| handl_ip | ssbm.ch | --- | 1 month | HTTP |
| handl_url | ssbm.ch | --- | 1 month | HTTP |
| YSC | youtube.com | YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages. | session | HTTP |
| _ga | ssbm.ch | The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. | 2 years | HTTP |
| _gid | ssbm.ch | Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. | 1 day | HTTP |
| _gat_UA-131679549-1 | ssbm.ch | A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to. | session | HTTP |
| CONSENT | youtube.com | YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data. | 2 years | HTTP |
| utm_campaign | ssbm.ch | --- | session | HTTP |
| Name | Domain | Purpose | Expiry | Type |
|---|---|---|---|---|
| DEVICE_INFO | youtube.com | --- | session | HTTP |
| handl_original_ref | ssbm.ch | --- | 1 month | HTTP |
