The Swiss School of Business and Management Geneva (SSBM Geneva) successfully concluded the first day of its highly anticipated Immersion Program at the Geneva campus. The day was filled with engaging sessions led by esteemed faculty members, providing students with valuable insights into key academic and business topics.
A Warm Welcome and Orientation
The day commenced with an Orientation Session led by Dr. med. Amira Simcox, Dean of SSBM Geneva, and Gal Oberhofer Dimitrijević, MBA, MSc, Head of International Affairs. They welcomed students to the program, offering an overview of the academic journey ahead and highlighting the opportunities that come with being part of SSBM Geneva’s diverse and dynamic community.
This session set the stage for an enriching experience, equipping participants with the essential information to navigate their studies and maximize their learning outcomes.
Exploring Sustainable Research and Research Methodologies
Following the orientation, Dr. Olesya Meskina, Head of Academic Programs, delivered two insightful lectures on Sustainable Research and Research Methodologies. These sessions emphasized the importance of ethical, impactful research and provided students with essential tools and frameworks to conduct high-quality academic work. Dr. Meskina’s expertise helped students gain a deeper understanding of research approaches, empowering them to apply these methodologies effectively in their studies and professional careers.
Digital Transformation and Innovation in the Modern Era
The day concluded with an engaging lecture on Digital Transformation and Innovation by Desiraju Venkata, PhD. In today’s rapidly evolving business landscape, digital transformation is a key driver of growth and competitive advantage. Dr. Venkata explored cutting-edge trends, challenges, and strategies in the digital space, offering students a forward-thinking perspective on how organizations adapt to technological advancements and innovate for the future.
A Promising Start to an Enriching Program
Day 1 of the Immersion Program set the tone for an exciting and knowledge-packed experience at SSBM Geneva. With expert-led sessions and dynamic discussions, students are already on their way to expanding their academic and professional horizons. Stay tuned for more updates as the program continues to deliver valuable learning opportunities!
