Research @ SSBM – new research paper published!

It is our privilege to announce that the paper “Perception of Innovative Usage of AI in Optimizing Customer Purchasing Experience within the Sustainable Fashion Industry” written by Dr. Milica Popovic Stijacic, Mentor at SSBM, Avi Keswani, SSBM DBA Candidate, Dr. Nebojsa Brkljac and Dr. Minja Bolesnikov, Mentor at SSBM has been published in one of the most prominent scientific journals “Sustainability” dealing with topics in question.
The paper has been successfully completed as a team of students and professors, i.e. researchers originating from Swiss School of Business and Management and management Geneva.
Congratulations to our DBA Student, Avi Kaswani,  who has worked very hard and had fantastic contribution to the paper and to motivate others to follow this practice. SSBM will support all efforts done in global research area by students and its professors!

To read the full research paper, click HERE.