Pascal Rocha da Silva, Director of Economy of the City of Geneva, Illuminates Sustainable Strategies at SSBM Geneva

In a recent enriching guest lecture hosted as part of the Sustainability Management course at the Swiss School of Business and Management (SSBM) Geneva, Pascal Rocha da Silva, Director of Economy of the City of Geneva, shared profound insights into the sustainable economic model with our students.

Key Highlights of the Lecture:

Under the guidance of Dr. Professor Barbora Bruant Gulejova, the Sustainability Management course participants were treated to a comprehensive exploration of Geneva’s economic strategies and their pivotal role in shaping a sustainable future. The lecture underscored the integral connection between economic policies and sustainability, showcasing Geneva as a beacon of sustainability on the global stage.

SSBM Geneva’s Commitment to Holistic Education:

The event highlighted SSBM Geneva’s dedication to offering students more than just theoretical knowledge by bridging the gap between academic concepts and real-world applications. Expertise of Director of Economy and the engaging discourse facilitated by Dr. Professor Barbora Bruant Gulejova exemplify the school’s commitment to providing students with a well-rounded education that prepares them for the challenges and opportunities in the ever-evolving landscape of sustainability and business.