At the Swiss School of Business and Management Geneva, we hosted a compelling panel discussion titled “Professional Growth on LinkedIn: Unlocking the Opportunities.” This event offered a deep dive into how LinkedIn can be leveraged to advance your career and optimize your professional network.
Strategic Connections
The panel emphasized that LinkedIn is about forming meaningful relationships, not just adding contacts. They advised using a balanced approach to connecting—engaging with peers for shared learning and industry leaders for new opportunities. Personalized connection requests were highlighted as crucial for making a lasting impression.
Effective Engagement
The discussion covered how to create value through interactions on LinkedIn, such as sharing insightful content and participating in discussions. Consistency was identified as key—regular activity keeps you visible within your network, increasing your chances of uncovering opportunities.
Avoiding Pitfalls
Our expert panelists warned against treating LinkedIn like other social media platforms. Instead, they advised focusing on professionalism, ensuring your profile picture and headline reflect your brand. Over-sharing was another pitfall to avoid; the goal is to stay active without overwhelming your network with content.
Future Trends
Looking forward, the experts discussed trends like AI-driven personalization and the rise of video content, which are set to reshape LinkedIn’s landscape. As LinkedIn becomes more integral to global collaboration and remote work, its role in professional growth will only increase.
Gratitude and Looking Forward
A heartfelt thank you goes out to our distinguished panelists: Leif Erik Wollenweber, Anita Andziak, Ruby Bakshi Khurdi, Monika Zielonka. We also extend our thank you to our moderator, Iva Buljubasic for leading an engaging and thought-provoking discussion.
As SSBM Geneva continues to host events and discussions like this, we look forward to exploring new opportunities for growth and success together.
