Location: Geneva campus

The SSBM Geneva Immersion Program is designed to give you a comprehensive overview of Switzerland and its position in the global economy. With courses ranging from Swiss economy to Digital Transformation, you can be sure find something that is of interest to you. Additional courses, such as Personality Scanner, will give you a sharper focus, objective insights, and quick deduction skills, which will help you achieve quick and effective results in both business and personal relationships.

Also included in our Immersion Program is a student visit to the Patek Philippe Museum, situated in the beautiful Plainpalais neighborhood of Geneva.

Learn about the rich history of Swiss watchmaking at the place where it all started nearly 500 years ago.

The program ends with a ceremony for participants, followed by an official lunch.