Digital Café by Damir Gavran

Digital Café #1: Importance of data in online retail acceleration

In this unique webinar, Dr. Christian Richter, Global Google head for Automotive, led us through the changes in online retail business using data insights from different surveys and data sources. Additionally, Nike White, Global commercial director from Sophus3 a leading web analytics company explained the importance of analytics and data driven decision making process in any company. As both Christian and Nick are close to the Automotive industry, they shared interesting details and best practices from industry many people like to talk to.

You can find the first Digital Café  Importance of Data in Online Retail Acceleration recording HERE. 

Speakers and Panelists:

Dr. Christian Richter
Director Global Automotive at Google

Nick White
Commercial Director at Sophus3

Moderator:

Damir Gavran
CX & Digital Professional & SSBM Faculty

Digital Café #2: Marketing agencies and change in Marketing Paradigm driven by technology, new customers behaviour and needs

Webinar Date and Time: March 22, 2022 at 11-12 AM (CET). 

Our speakers, Pietro Leone, European executive and ex CEO of WPP, and Marija Klaic, Senior marketing manager from Opel – Vauxhall Europe took us through changes in marketing industry from agencies and clients sides in the last 10-15 years. Marija and Pietro answered questions like, how marketing paradigm changed, what are the new skills and knowledge marketing professionals need to adapt to survive at the new digital world, and how today best companies embrace digital and Customer experience strategies as the main pillar in running the business.

You can find the second Digital Café: Change in Marketing Paradigm Driven by Technology HERE.

Speakers and Panelists:

Pietro Leone
Former CEO of WPP Marketing agencies & current CEO at Lens Marketing

Marija Klaic
Senior Marketing manager Opel – Vauxhall Europe

Moderator:

Damir Gavran
CX & Digital Professional & SSBM Faculty

Digital Café #3: Data driven marketing strategy and Customers Data Platforms (CDP)

Our speakers, Filip Lauweres, Zeta Global VP Operations and Customer Success EMEA and Dr. Jochen Toepfer, Acxiom SVP Professional Services EMEA took us through some of the most important insights Digital transformations of every business is facing today. It is about using data to improve customers satisfaction and experience providing to customers real time personalized communication at 1-on-1 basis. Our top 2 speakers made a perfect match to take us through a business transition that involves usage of right technology, change of internal processes and people change management, including business integrations within companies environment and set ups.

You can find the second Digital Café: Data Driven Marketing Strategy and Customers Data Platforms (CDP)  HERE.

Speakers and Panelists:

Filip Lauweres
VP Operations and Customer Success EMEA
Zeta Global

Dr. Jochen Toepfer
SVP Professional Services EMEA
Acxiom

Damir Gavran
CX & Digital Professional & SSBM Faculty

Digital Transformation in Automotive Retail – Lync and Co case

The automotive industry is shifting gears. Global disruption, technological advances, and changing consumer behaviours are altering the auto industry on many levels all at once. The traditional business model of designing, manufacturing, servicing, and financing vehicles continues. Yet at the same time, the automotive industry is racing toward a new world, encompassing electric vehicles, connected cars, and new sales business models like mobility-as-a-service, which are taking advantage of advanced technology solutions. That’s where industry experts say the automotive industry needs to focus going forward. Swiss School of Business and Management, Geneva has the privilege to host at Digital Cafe – Masterclass, Alain Visser CEO of Lynk & Co. Alain had many leadership positions in the Automotive industry, from General Motors Chief marketing officer, Opel / Vauxhall Vice president Sales, marketing and aftersales to Volvo Senior Vice president Marketing, Sales and Customer services. Alain took us through Digital transformation in automotive retail where Lynk & Co is setting new industry standards and attracting many buyers to embrace mobility vs ownership of vehicles.

You can find the masterclass Digital Café: Digital Transformation – Automotive  HERE.

Producer and moderator: Damir Gavran

Digital Café #4: Metaverse

“Besides Facebook changing a name to Meta, Facebook announced it’s going to hire 10,000 people in Europe to develop the “metaverse”. Microsoft announced (Jan, 2022) to acquire for almost 70 billion USD Activision Blizzard, one of the leaders in gaming entertainment. That will be another building block for the metaverse development. Expectations are that many will follow.
Is this the beginning of a new Virtual era that will replace the Internet we know? How ready ordinary people are to use headsets to enter into the new digital virtual world? And what about Social? If the last generation is about sharing, is the next social being about participating? How the gaming industry influences developments and growth of metaverse, and last but not the least, what is the future of virtual reality business meetings and education?

Our speakers, Paul Wiedmeier, Meta / Facebook, Client partner director and Michele C. Fuhs, Circle4x, CEO and founder took us through recent developments at metaverse and talk about the future, but also shared examples how many people already use metaverse in daily life and work. Special attention will be on education in the metaverse and here we have real examples coming from Circle4x that provides training and education to many people. Our recommendation, before this webinar, is to watch the Steven Spielberg movie “Ready Player One”. 

You can find the Digital Café: Metaverse HERE.

Speakers and Panelists:

Paul Wiedmeier
Client Partner director
Meta / Facebook

Michele C. Fuhs
Circle4x
Founder and CEO

Damir Gavran
CX & Digital Professional & SSBM Faculty

Mercedes Benz story & how to pitch Customer experience to your CEO + LINK

“In this Digital Cafe episode we will take you through the basics of Customer experience, explaining what it is and how it benefits organization. This time SSBM had the great pleasure to host Digital Cafe speaker from one of the greatest global automotive brand – Mercedes Benz. Marco Gehrig our speaker from Mercedes has been shaping the e-commerce strategy of Mercedes-Benz for more than 15 years. As head of the Mercedes me Store, he is responsible for the web store, the app and the in-car store, paving the way for a global marketplace.

Going into more details, this masterclass will teach you business storytelling for CX innovators. CX Advisor Markus Stauffenberg will give you insights and inspiration from the business reality of CX innovations and share winning strategies for the implementation of successful innovations.
Markus is an entrepreneur, executive coach and strategic advisor in the areas of experience design and digital transformation. With a background in design and economics Markus worked with CX innovation teams from various industries – Mercedes-Benz Volkswagen, smart, Deutsche Bank, Danone, Bosch and IBM. He is co-founder of Experience One – a specialist in helping global brands use new technology and human insight to create better customer experiences.

You can find the Digital Café: Mercedes Benz story & how to pitch Customer experience (CX) to your CEO  HERE.

Speakers and Panelists:

Markus Stauffenberg
Co-Founder Experience One AG, CX Leadership Advisor

Markus is an entrepreneur, executive coach and strategic advisor in the areas of experience design and digital transformation. With a background in design and economics Markus worked with CX innovation teams from various industries – Mercedes-Benz Volkswagen, smart, Deutsche Bank, Danone, Bosch and IBM. He is co-founder of Experience One – a specialist in helping global brands use new technology and human insight to create better customer experiences.

Marco Gehrig
Manager Mercedes me Store
Mercedes-Benz AG

Marco Gehrig has been shaping the e-commerce strategy of Mercedes-Benz for more than 15 years. As head of the Mercedes me Store, he is responsible for the web store, the app and the in-car store, paving the way for a global marketplace.

Damir Gavran
CX & Digital Professional & SSBM Faculty