The Customers Data driven marketing program goes into the strategic understanding of how marketing paradigms change from classical one-way communication to real time personalized communication that leverages data collected and processed using – Martech – artificial intelligence, predictive analytics and marketing automation tools.
Effective Marketers need to be strategic about how they use massive amounts of data and information available to them. This means not only knowing how to reveal consumer behavior, but also how to identify trends and patterns to more effectively reach your target audience.
Beside strategic aspects, during the course we would look at many best practices from companies like: Google, Facebook (Meta), Netflix, UBER, IBM, Coca Cola, Zeta Global, Amazon etc.
About Instructor. Damir Gavran
European corporate executive with experience in digital, customers experience, marketing, and sales. Long experience in leading teams in international matrix organizations. Strong record of innovations and Global best practices in the digital and CRM field.
Short lists of responsibilities include functions like Managing director for Opel in Slovenia, Croatia and BiH, Brand head of Chevrolet for Central and Eastern Europe, European Head of Digital and CRM for Opel – Vauxhall Europe, European Sales and Marketing manager for Opel – Vauxhall and European Head of Customer Experience Innovation in Hyundai Motors Europe and Salesforce product owner for Ford of Europe.
Educational background consists of Mechanical Engineering master’s degree from FSB Zagreb, IEDC Bled Executive MBA and Postgraduate study degree from Emeritus Columbia Business school and MIT Sloan.
Lately member of faculty team at Swiss School of Business and management, lecturing Digital Acceleration and Data driven marketing to MBA students.
SSBM is a research-based business and management school with faculty from top universities around the world. At SSBM we believe that the quality of an educational program is driven by the lecturer’s knowledge and experience.