Customer Data Driven Marketing & Analytics

 Duration 8-10 weeks           Language English         Skill level Medium
 Lectures 23                            Certificate Yes               Full Lifetime access 

The goal of this certificate is to explain how to focus on customer satisfaction, leverage technology and data to provide the best possible solutions for your business and customers in the digital age. Satisfied customers lead to higher profits, advocacy, loyalty and long-term relationships. Technology has significantly changed the way we live as well as the customer purchasing journey and relationship changed drastically. That leaves us with two choices; either evolve with it and become more technically savvy or else get left behind. There are plenty of tools available like analytics or data extraction to help you understand your customers and how to engage with them.

The program additionally goes into the strategic understanding of how marketing paradigms change from classical one way communication to real time personalized communication that leverages data collected and processed using – Martech – artificial intelligence, predictive analytics and marketing automation tools. 

Effective Marketers need to be strategic about how they use massive amounts of data and information available to them. This means not only knowing how to reveal consumer behavior, but also how to identify trends and patterns to more effectively reach your target audience. Beside strategic aspects, during the course we would look at many best practices from companies like: Google, Facebook (Meta), Netflix, UBER, IBM, Coca Cola, Zeta Global, Amazon etc.

The Certificate in Customer Data Driven Analytics and Marketing will equip you with the skills to give your organisation a competitive advantage in any industry by using data to make decisions, extract business insights and predict future trends in order to to enhance customer experience by analyzing data. 

This Customer Driven Data Marketing and Analytics Certificate has a strong emphasis on applied learning. 

The entire approach consists of a series of hands-on chapters that are explained through various video lectures. Throughout this certificate program you will be exposed to assignments and projects that will provide you with practical skills with applicability to real jobs that employers value, including:

This course will equip managers in any industry with the skills to make data-driven decisions for a competitive advantage and to enhance customer experience. 

This certificate is unique in such a way that it will not insist on any mathematical or statistical aspects of the data analytics, but rather on the practical implementation of various managerial tools and techniques used in daily jobs. This aspect sets apart this course from many others where the focus is too much on the theoretical, statistical or mathematical aspects of the data science.

One of the major outcomes of this masterclass will be that you will acquire new data visualization skills that will enable you to make faster, smarter and more data driven decisions in a fast-paced data driven world and you will gain an understanding of customer experience. 

This certificate will bring you a diploma: “Certificate in Customer Data Driven Marketing and Analytics” that is delivered by SSBM Geneva.

SSBM is a truly innovative and leading business and management school that aims at taking education to a new level!
We aim at providing a superior learning experience that will have a direct impact on your professional development.

With our unique programs you will strengthen your strategic vision, efficiency and leadership to manage today’s organizations.