Duration 5-8 weeks Language English Skill level Beginner
Lectures 23 Certificate Yes Full Lifetime access
The goal of this certificate program is to explore basic and advanced concepts of sales and marketing management. The aim of the certificate program is to familiarize students with principles of marketing and its role in business practice. You will learn to apply strategic marketing decisions and choices and be able to evaluate the use of marketing strategies for competitive advantage.
During the certificate program variety of teaching methods will be used: from basic explanations of terms and concepts, exercises, working on case studies, individual work in finding the application of the presented knowledge and group/team work on the project.
The certificate program is appropriate for the students that wish to develop professionally, increase their sales and marketing management skills, and seek career advancement by moving into sales and marketing roles.
Course start: Anytime
Language: English
Duration: 5-8 weeks (depends on your pace)
Format: Online
Commitment: 7 – 10 hours per week
Certificate: Awarded by SSBM Geneva
Fee: 399 EUR
This certificate program is designed for individuals who have on-the-job sales or marketing management experience (whether or not sales or marketing manager is their formal job role), who are not certified sales & marketing management professionals, and who might or might not have received formal sales or marketing management training
This certificate is unique in such a way that it will insist on the practical side of various sales and marketing management tools and techniques used in daily jobs. This aspect sets apart this course from many others where the focus is too much on the theoretical aspects.
One of the major outcomes of this certificate program will be that you will increase your sales and marketing management skills, apply a formalized and standards-based approach to sales and marketing management, and seek career advancement by moving into a formal project manager job role.
This certificate will bring you a diploma: “Certified Sales and Marketing Professional” that is delivered by SSBM Geneva.
I chose to study at SSBM, because it gives me flexibility to combine online and onsite learning.
The thing I like the most is definitely the possibility to organize studying time on my own, as well as the deadlines for all the projects. The whole program is very approachable and easy to follow.
SSBM truly offers high quality education. The course material allows you to apply academic theory to real-world examples from the global business world in an easy manner.
I am quite impressed with the program, most importantly the quality of the education and the professors. It has been wonderful and I would recommend the program. I also gained and increased my productivity as a manager
I chose SSBM as an excellent continuation of my education and combining my professional knowledge with theory and practice of the lectures. SSBM allows flexibility with my personal life and professional life as well as achieving my goals.
The goal of this certificate program is to explore basic and advanced concepts of sales and marketing management. The aim of the certificate program is to familiarize students with principles of marketing and its role in business practice. You will learn to apply strategic marketing decisions and choices and be able to evaluate the use of marketing strategies for competitive advantage.
During the certificate program variety of teaching methods will be used: from basic explanations of terms and concepts, exercises, working on case studies, individual work in finding the application of the presented knowledge and group/team work on the project.
Beyond mere description of theoretical lectures, the emphasis will be on practical aspects of sales and marketing management.
The total fee* for the certificate is: 399 EUR
*There are no other hidden costs.
There are no formal prerequisites for this certificate program.
Strategic Marketing
• Introduction
• Definition of the Strategic marketing
• External and internal analysis of your marketing plan
• Marketing program
• Leadership strategy
• STP framework positioning process. Segmentation and target marketing
• Target market coverage. Distribution strategy
• Customer insights. Customer acquisition strategy
• The market strategy
• The Product market strategies
• Brief summary and the guide how to build up your marketing plan
Sales Marketing integration
• Introduction to Smarketing
• Main Definitions and Vocabulary
• Sales vs. Marketing Approach
• Types of Marketing and Sales Relationship
• Integration of Sales and Marketing in Practice
• Organisational Structure in Customer Oriented Companies
• Sales-Ready Lead
• Service Level Internal Agreement
• B2B Smarketing
• Smarketing IT
• Marketing and Sales Failures
• Experience Economy
• 4P to 4E Marketing Mix
• Exercises/Study Cases
Course will cover each topic with several online video lectures. After each lecture, students are strongly encouraged to practice the related topics of each lecture in corresponding exercises/readings/etc.
To pay for the certificate go HERE.
We are “Experts in Business Education”. Our core values stand on:
We offer Swiss quality through unique Experience, Exchange, Everywhere and Engagement.
Check our gallery with student interviews, photos and latest graduation ceremonies.
SSBM is a truly innovative and leading business and management school that aims at taking education to a new level!
We aim at providing a superior learning experience that will have a direct impact on your professional development.
With our unique programs you will strengthen your strategic vision, efficiency and leadership to manage today’s organizations.
Stay in touch with SSBM to receive our educational offers and promotions.
By submitting you agree to receive emails from SSBM.
