Certified Public Relations Professional

 Duration 3-5 weeks           Language English         Skill level Medium
 Lectures 10                           Certificate Yes               Full Lifetime access 

Public Relations certificate program is designed to provide you with a complete overview of public relations opportunities. The program provides insights on understanding an organization’s internal and external environment as well as identifying and addressing public relations situations that emerge in these environments.

You will learn how to develop objectives, design strategies and select tactics that can better serve the organization’s goals. Additionally, you will learn from current public relations strategies, by analyzing and discussing good and bad practices. This program also focuses on the use of social media and other new media channels in strategic public relations, examining when and how they can be employed to better serve the organization communication and relationship building needs.

During the certificate program variety of teaching methods will be used: from basic explanations of terms and concepts, exercises, working on case studies, individual work in finding the application of the presented knowledge and group/team work on the project.

Beyond mere description of theoretical lectures, the emphasis will be on the following course goals:

• To provide an overview of the various functions of public relations and the normative process of public relations program development and implementation

• To develop skills in strategic public relations management based on an analysis of current and historical case studies

• To practice developing and applying strategy and tactics based on a sound understanding of public relations concepts and practices

• To encourage students to think strategically about how to select and employ public relations tactics are most fitting for a client and/or problem

• Develop a clear understanding of the day-to-day responsibilities of public relations professionals.

•  To understand the essence of PR as a practical discipline within the organization; be aware of its functions, strategies and particular techniques.

• To understand how public relations theory and practice developed and how public relations is practiced in different countries.

• Aware of different types of stakeholders involved in private and public organizations that use public relations strategies.

• To understand, recognize, and examine the phenomenon of media transparency and its application for the public relations profession and practice in a global world.

The certificate program is appropriate for the all those that wish to develop professionally, increase their Public Relations skills and knowledge, and seek career advancement by getting certified.

This certificate program is designed for individuals who have on-the-job PR experience, who are not certified PR professionals, and who might or might not have received formal PR training

This certificate is unique in such a way that it will insist on the exploring modern PR functions and outline and combine modern theoretical concepts of PR strategies and tactics aim of educating students to be able to manage PR in the organizational context.

One of the major outcomes of this certificate program will be that you will increase your PR skills by getting insights on organization’s internal and external environment.

This certificate will bring you a diploma: “Certified Public Relations Professional” that is delivered by SSBM Geneva.

SSBM is a truly innovative and leading business and management school that aims at taking education to a new level!
We aim at providing a superior learning experience that will have a direct impact on your professional development.

With our unique programs you will strengthen your strategic vision, efficiency and leadership to manage today’s organizations.