Bachelor of Science (BSc) in Business Administration

This program will help you to develop an excellent understanding of the fundamentals of business.

Upon graduating you’ll be ready to launch straight into your career as our program will help you to learn to lead, innovate and problem-solve in fast-changing business environments .

The Bachelor program has the following main objectives:

1. Students will demonstrate a deep understanding of the fundamental concepts,
   theories, and principles in their chosen field of study, showcasing a strong
   academic foundation.
2. Students will develop critical thinking skills to analyze information, solve complex
   problems, and make informed decisions in both academic and real-world contexts.
3. Students will manifest a heightened global perspective.
4. Students will communicate effectively, both orally and in writing, demonstrating
   the ability to convey complex ideas clearly and professionally in various formats
   and settings.
5. Students will be able to work effectively in diverse teams, demonstrating strong
   interpersonal skills, leadership, and the ability to contribute positively to group
   dynamics.
6. Students will be able to recognize and address ethical dilemmas in their field,
   understanding the implications of their actions on individuals and society, and
   demonstrating a commitment to responsible and socially conscious decisionmaking.

Student achievement key metrics can be found here.

– None

The Bachelor degree Business Administration curriculum is a 3 years program, composed of core courses. The program is fully run on campus in Geneva, Switzerland.

Program curriculum* is the following one:

Year 1:

• PRINCIPLES OF MANAGEMENT (PMBAC01)
• RESEARCH & ACADEMIC WRITING (GRAW01)
• INTRODUCTION TO BUSINESS COMMUNICATION (GITBC01)
• INTERNATIONAL MARKETING & BRANDING (IMBBAC01)
• BUSINESS ENGLISH (BEBAC01)
• DESIGN THINKING (DT01)
• INTRODUCTION TO PROJECT MANAGEMENT (PMBBA2)
• ACCOUNTING FOR MANAGERS (AMBAC01)
• BUSINESS LAW AND ETHICS (BEBLBBA2)
• COMPANY PROJECT 1 (Internship) (CP1G01)

Year 2:

• INTRODUCTION TO SALES & CRM (SCRMBBA2)
• INTRODUCTION TO HUMAN RESOURCE MANAGEMENT (HRMBAC01)
• INTRODUCTION TO FINANCE (GITF01)
• DIGITAL BUSINESS (DBBAC01)
• APPLIED STATISTICS FOR MANAGERS (ASFMBAC01)
• COPYWRITING (CWBAC01)
• MANAGEMENT OF INFORMATION SYSTEMS (MISBAC01)
• COMPANY PROJECT 2 (INTERNSHIP) (CP1G02)
• BUSINESS STRATEGY (BSBAC01)
• PUBLIC RELATIONS (PRBAC01)

Year 3*:

• ENTREPRENEURSHIP (ESBAC01)
• ORGANIZATIONAL BEHAVIOUR & DEVELOPMENT (OBDBAC01)
• CONTENT MANAGEMENT
• LEADERSHIP AND MANAGEMENT DEVELOPMENT (LMDBAC01)
• INNOVATION AND CHANGE MANAGEMENT (ICMBAC01)

*Common Courses for All Specializations

SPECIALIZATION #1: INTERNATIONAL BUSINESS

• DIGITAL BUSINESS ACCELARTION (DBAB01) 
• CROSS CULTURAL MANAGEMENT (BCCM01)
• INTRODUCTION TO AI FOR MANAGERS (IAI02)
• FINAL THESIS (GFT01)

SPECIALIZATION #2: CREATIVE BUSINESS MANAGEMENT

• SOCIAL MEDIA FOR BUSINESS, WITH DIGITAL PHOTOGRAHY AND VIDEO PRODUCTION
• EVENT MANAGEMENT
• INOVATIVE TEHNOLOGY-DRIVEN VALUE CREATION (ITDVC01)
• FINAL THESIS (GFT01)

SPECIALIZATION #3: BUSINESS IT

• BUSINESS IT (BIT01)
• DATABASES-SQL SERVER (SQL01)
• INTRODUCTION TO PROGRAMMING (IP01)
• FINAL THESIS (GFT01)

* final list of available courses is subject to change

This program is delivered entirely on campus. 

You also have the opportunity to increase your learning by attending our webinars.

Our interactive, supportive teaching model is designed for busy professionals and is delivered through our best-in-class learning management system.

• All reading materials for this course will be made accessible through the SSBM Online Learning Portal. Notes for each module are often downloadable, and you are able to save your current learning status and continue whenever you like.
• We provide access to SSBM Connect – an online platform to socialize / exchange / engage and communicate with current students, alumni, professors and industry partners
• Access to SSBM e-Library and ESBCO ( largest provider of research databases, e-journals, magazine subscriptions, ebooks and discovery service)

To access the detailed Bachelor in Business IT study program outline, please click on this LINK.

To access the detailed Bachelor in Creative Business Management study program outline, please click on this LINK.

To access the detailed Bachelor in International Business study program outline, please click on this LINK.

Upon successful completion of the Bachelor program you will be awarded with a Bachelor degree* in selected specialization delivered by SSBM Geneva.

* Bachelor degree is not accredited by ACBSP.

The Bachelor of Science in Business Administration program spans a duration of three years and offers a comprehensive curriculum with three distinct specializations. The entire program is conducted on-site at our campus located in Geneva, Switzerland. Students have the opportunity to tailor their academic journey by choosing one of the following specializations:

• International Business
• Creative Business Management
• Business IT