Cross Cultural Management by prof. Alex Asampong

SSBM Geneva had the pleasure of hosting prof. Asampong, who kindly came from the Netherlands to lecture our Cross Cultural Management course. This course was extremely dynamic and interactive. Students learned how cross cultural management plays a significant role in International Business because of the globalization and internationalization of companies. Culture influences international business in several ways and failing to understand such complexities could affect the growth of the business. By applying the scientific-practitioner approach, students received a first-class didactic approach to teaching, which included video cases and practical examples from multinational companies and teamwork. We would like to thank prof. Asampong once again for delivering a memorable and diverse course for our students.