Duration 8 weeks Language English Skill level Medium
Lectures 14 Diploma Yes Full Lifetime access
The course introduces students to sports strategic management concepts. The aim of the course is to familiarise students with knowledge, tools and techniques needed to integrate basis of sports organization concepts with sporting innovation and management processes.
Basic topics and segments of strategic sports management that you will address in this course are: sporting environment context, fundaments of sports organizations, sports managers roles and tasks, human resources management, sport innovation and more.
The Certificate in Strategic Management in Sports will equip you with the skills to give your organisation a competitive advantage in any industry by using the knowledge to make decisions, extract business insights, and predict future trends in strategic management related to sports.
Course start: Anytime
Language: English
Duration: 8 weeks (depends on your pace)
Format: Online
Commitment: 7 – 10 hours per week
Certificate: Awarded by SSBM Geneva
Fee: 890 EUR
This course provides a broad-based introduction to Strategic Management related to Sport. It does not matter if you are an athlete, sports administrator or a business professional with the interest in sports industry, if you are interested in sports management it is always important to know which strategic processes are implemented in sports and what are its peculiarities.
Strategic management course is divided into 3 main modules .
First module teaches you about the Strategic Management in Sport Organizations.
Second module will be about the structure of sport and Analysis and Performance Evaluation in Sport Organization.
Third module explains what is happening in the field od strategic management in sports today and is mainly focused in Sport Innovation.
This certificate will bring you a diploma: “Certificate in Data and Business Analytics” that is delivered by SSBM Geneva.
I chose to study at SSBM, because it gives me flexibility to combine online and onsite learning.
The thing I like the most is definitely the possibility to organize studying time on my own, as well as the deadlines for all the projects. The whole program is very approachable and easy to follow.
SSBM truly offers high quality education. The course material allows you to apply academic theory to real-world examples from the global business world in an easy manner.
I am quite impressed with the program, most importantly the quality of the education and the professors. It has been wonderful and I would recommend the program. I also gained and increased my productivity as a manager
I chose SSBM as an excellent continuation of my education and combining my professional knowledge with theory and practice of the lectures. SSBM allows flexibility with my personal life and professional life as well as achieving my goals.
The course introduces students to sports strategic management concepts. The aim of the course is to familiarise students with knowledge, tools and techniques needed to integrate basis of sports organization concepts with sporting innovation and management processes.
Basic topics and segments of strategic sports management that students will address in this course are: sporting environment context, fundaments of sports organizations, sports managers roles and tasks, human resources management, sport innovation and more.
The total fee* for the certificate is: 890 EUR
*There are no other hidden costs.
There are no formal prerequisites for this certificate program.
Chapter 1 Introduction to Sport Organizations
Chapter 2 Main Definitions and origins
Chapter 3 Examples of Sport Organizations
Chapter 4 Strategic Sports Management Approach basis
Chapter 5 Sports Manager’s managerial tasks
Chapter 6 Mission, Vision and Values
Chapter 7 Strategic Sport Management process
Chapter 8 Performance evaluation
Chapter 9 Performance management model
Chapter 10 Driving Innovation in Sport
Chapter 11 Digitalization in Sport
Chapter 12 New Media and new players in Sports Industry
Chapter 13 E-Sports: new dynamics and targets
Chapter 14 Exercises/Study Cases
To pay for the certificate go HERE.
We are “Experts in Business Education”. Our core values stand on:
We offer Swiss quality through unique Experience, Exchange, Everywhere and Engagement.
Check our gallery with student interviews, photos and latest graduation ceremonies.
SSBM is a truly innovative and leading business and management school that aims at taking education to a new level!
We aim at providing a superior learning experience that will have a direct impact on your professional development.
With our unique programs you will strengthen your strategic vision, efficiency and leadership to manage today’s organizations.
Stay in touch with SSBM to receive our educational offers and promotions.
By submitting you agree to receive emails from SSBM.
